Monday, December 19, 2011

Baby Boomers ARE NOT Dead Yet, Baby!

The Face of Middle Age - Wikimedia Commons
Here's a post from my writer pal, Brenda. She gives some examples of the ways marketers and politicians misread (or ignore) the Baby Boomer cohort. And, far from being dead, Boomers are alive and ready to kick booty...while taking no prisoners.

Ignore the affluent (in aggregate) Boomer market at your own peril, GenX. We are used to having advertisers pander to us and we don't like being called Seniors or being called old.

The blog post: Baby Boomers Are Not Dead Yet

By the way, not all Boomers look like the photo above. Demi Moore is a Late Boomer.

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