|The Face of Middle Age - Wikimedia Commons|
Ignore the affluent (in aggregate) Boomer market at your own peril, GenX. We are used to having advertisers pander to us and we don't like being called Seniors or being called old.
The blog post: Baby Boomers Are Not Dead Yet
By the way, not all Boomers look like the photo above. Demi Moore is a Late Boomer.